James started his food and retail career working part-time in Supervalu Bantry. He subsequently studied Retailed Management in DIT and joined Superquinn in 1984. He spent over 20 years in Superquinn, the last 10 of which were at Board Room Level. His Superquinn executive roles included Business Development Manager, Group Purchasing Manager and Trading Manager.
In addition James served on the advisory board of AMS €1 billion European buying group and was a director of the Irish Purchasing Company Aontas. He holds a degree in retailing and wholesaling from Stirling University in Scotland.