As mentioned on RTE Radio's The Business, James has set out the following tips to help retailers plan for the types of weather which has hampered retail sales over previous years.

If you have any feedback, comments or questions for James please email james@jamesburke.ie

Winter Survival:

• Build a strong database so you can contact customers quickly about weather related issues
• Anticipate emergency supplies people will need even though they might not be part of your core range e.g. batteries, candles
• Team up with neighbouring retailers to co - promote each other e.g. local winter jacket shop gives out a voucher for snow boots sold by another retailer
• Think of how you can really help e.g. deliveries of fuel
• Provide customers with welcome services e.g. hot cups of soup etc.
• Keep in touch with customers via Facebook
• Use your window display to get the message across
• Be innovative in terms of getting the message out to customers e.g. contact radio stations
• Stock up on winter related products well in advance of the event e.g. de-icer, salt etc.
• When the weather does change pull the appropriate stock to the front of the store to help remind customers
• Talk to your local Enterprise Board about doing a retail development programme
• See can your retail outlet act as central point for other services e.g. customers nominate your shop as a collection point for their mail
• If you can sell online, then react quickly and get your product to the maximum number of customers
• Provide customers with a list of local services and supports e.g. where to buy sand bags
• Use displays and windows to create fun winter related themes to generate sales
• Remember local can be a huge advantage during challenging weather